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Ideal Standard Concept

Concept, Three Shapes with Infinite Possibilities

Robin Levien, one of the UK’s most successful bathroom designers, has created a smart, harmonious and comprehensive bathroom collection for Ideal Standard. Concept offers a large selection of practical solutions and makes luxury bathroom affordable to everyone.

Concept is where creative design meets practical solutions. Thanks to its impressive flexibility, this range is perfectly able to suit every individual needs. Whether you want the streamlined look of fitted furniture or a smart freestanding style, Concept has it covered.

Concept is a comprehensive collection which gives you the possibility to chose between three distinctive basin shapes. Concept “Cube” is made from strong and simple lines, providing a contemporary look which is beautifully balanced by the Concept’s signature soft inner rim. Practical, compact and chic; the Cube range is suitable for any space.

Concept “Sphere” will transform your bathroom into a relaxing and tranquil bathing space. Formed of a soothing circle, it is design for the discerning and will give you the ultimate luxury spa experience at home.

With its classic shape, Concept “Arc” mixes a smooth curve with a gently scooped interior for a supremely versatile basin. The pedestal version is timelessly elegant and the corner perfect for smaller spaces.

After choosing your perfect Concept basin, you will discover a sublime selection of WCs and bathing options, innovative storage, stylish accessories and some very clever ideas along the way. Concept offers a complete modern bathroom solution giving you value without compromise.